Barbie is reinventing herself in a progressive way. Beginning today, Barbie is launching their Fashonistas line of dolls and have added new body types to the collection. A long time coming, the dolls will be available in four body types: Original, Petite, Curvy, and Tall. The company is optimistic that these new dolls, with their diverse body types, will more closely reflect their young owners’ world.
It’s a big risk for Mattel to make. Barbie is a brand which makes $1 billion in sales around the world annually, and 92% of American girls ages 3 to 12 have owned a Barbie. The company is hoping this will help it rebound, after seeing declining sales in the past three years. Though some may see this as a step in the right direction, it is possible there will be those that voice their opinions as to the “labeling” of body types.
The Barbie® Fashionistas™ dolls can be purchased on Mattel’s website for $9.99 each, or $19.99 for the dolls with accessories. Some are in-stock and available now, while others are pre-orders and are available on various dates in the coming months (check each doll’s description for availability).
Product description courtesy of Mattel.com:
With a ton of new looks, the Barbie® Fashionistas™ dolls offer real-world diversity and fashion options for endless styling fun!
Just like your friends, these cool dolls — each with a unique style — have a wide variety of hair colors and styles, eye colors, skin tones and face shapes.
Ready for anything, they wear fabulous outfits that reflect current trends and let you explore who you want to be because with Barbie®, you can be anything!
From sporty tank dresses to hip and edgy looks, from trendy polka dots to graphic prints, from boho chic to modern rock, Barbie® Fashionistas™ dolls make a stylish statement.
A unique pair of shoes are the perfect complement — whether sweet strappy heels, cute flats, sporty sneaks or beautiful boots.
Some of the dolls feature a fixed flat foot for added variety.
And don’t forget the accessories. Each Barbie® doll completes her look with one glam piece, like a statement necklace, cool glasses or eye-catching earrings.
Their hairstyles are right on trend, from short bangs to an asymmetrical cut, curls to blow outs and a variety of colors, including shades of brunette and blonde, beautiful black, rich red and modern purple.
- Barbie® Fashionistas™ doll is ready for the Glam Team wearing a tank dress in a shimmery blue fabric with team number in white and a trendy 2-level hem.
- White sneaker-inspired booties are the perfect complement.
- A golden graphic “love” ring piece completes the cool look.
- Collect all of the Barbie® Fashionistas™ dolls to mix and match and explore your own style
Battery Required: No | Batteries Included: No
Age Grade: 3 & Up
Legal Legend: Each sold separately, subject to availability.
Dolls cannot stand alone.
Colors and decorations may vary.
Clothing is designed to mix and match with dolls of the same body type; select pieces can be shared across the line.
Flat shoes fit dolls with articulated ankle or flat feet.
Exclusive Fashionistas® dolls only available to ship within the U.S.